“Here, on the beach of Pachino, the sea is not simply a backdrop, it is the protagonist. The wind moves the curtains, the sand ripples, the sun changes color throughout the day and suddenly you feel very far away. And yet you are in Southern Sicily“.

With these words, performed on stage by Tiziana Di Masi, Puravita Beach Destination began, the event that took place on Saturday, September 26, which had the beach of Puravita Beach Resort as its natural location, at the southernmost point of Sicily, opposite Isola delle Correnti. A declination of the “Beach Destination” format, created by Italianbeach.club – Guide to Italy’s best beach clubs, which arrived at Puravita’s beach to celebrate the achievement of the San Greg Award as best Italian design beach club. And after receiving the prestigious recognition on stage at the Gran Galà dei Beach Club d’Italia last May 7 in Milan, Giuseppe Rapisarda, patron of Puravita, and his son Mattia Rapisarda, who directs all operations at the family beach club, repeated the ceremony, this time before the home audience.

Puravita Beach Destination thus became an opportunity for a party attended by key players in tourism from the entire territory between the Noto valley and the beaches of Marzamemi, Vindicari, Portopalo, Pachino. But also a moment to recall, through the words of the protagonists, the true meaning of the live format already held this year at Lido di Venezia and Lido di Jesolo in Veneto: to emphasize the beach club as a showroom for the territory. Because tourists, through a day spent on the beach, have the opportunity to discover not only the gastronomic excellence offered by the beach club, but also possible excursions inland, from visiting taste-oriented businesses to cultural routes, to shopping for creations by local artisans.

A beach club built on high quality standards, like Puravita (three umbrellas rating according to our guide), becomes a “guarantor” of equally quality experiences for tourists like those arriving in southern Sicily: Americans, Europeans, Asians, all attracted by the wonders of the territory. Not surprisingly, Puravita has become the natural interlocutor for resorts in this area. “Zero complaints”, the general manager of one of these properties assured us, pushing their guests to spend the day here. And as added from the stage during the evening by the founder of Azalo Country House, Roberto Redaelli: “The prestige acquired by Puravita pushes other beach clubs to upgrade their offer to keep pace”.

“At Puravita – said Tiziana Di Masi during her performance – design is not decoration: it is atmosphere, proportion. It is light. And behind all this are Beppe and Mattia. Their care, their passion, their hospitality. Because Puravita is also this: a place of affection. You might arrive there by chance, you discover it and then you don’t want to leave, because true luxury today is not having everything, but finding a place where you want to stay“.