At Venice Lido, three beach resorts are listed in the “Guide to the Best Beach Clubs in Italy,” placing the lagoon city at the top of the Italian beach destination rankings among provincial and/or regional capitals. For those who enjoy rankings, the single non-capital location topping the list is Forte dei Marmi (10 establishments).

Des Bains 1900 and Beach Hotel Excelsior, which have been featured in the guide since the first edition and both received top marks (three umbrellas), have been joined this year by Bluemoon, with two umbrellas. This is the flagship beach club of the municipal company Venezia Spiagge, which, under the presidency of Pierluigi Padovan, has invested in transforming what was once a free beach into a model facility, complete with a swimming pool and reorganizing its spaces and services.

“The Lido is enjoying an extraordinary season, and Bluemoon is its calling card,” Padovan said during the event organized to celebrate the milestone. Joining him on the Bluemoon stage were the authors of “Guide to the Best Beach Clubs in Italy,” Tiziana Di Masi and Andrea Guolo, and representatives of regional and local institutions, from Lucas Pavanetto, Vice President of the Veneto Region with responsibility for tourism, to Michele Zuin, Councilor of the City of Venice. “Bluemoon demonstrates how even a public entity can evolve in a modern and competitive way, investing in the guest experience, hospitality design, and enhancing the context,” Pavanetto stated. Zuin added: “10 million euros were invested over five years in the revitalization of the Bluemoon, along with the Lungomare and San Nicolò areas: a strategy that has achieved extraordinary results. We found a hole in the casino, a free beach, and inefficient transportation. Today, the Palazzo del Casinò, the Bluemoon, and the electric mobility system are three calling cards that bring prestige to our splendid Lido.”

“The Lido, with its three beach clubs and a total umbrella rating of eight, is increasingly becoming a tourist destination, attracting local, national, and international audiences. It’s a place worth the trip, also because the journey is part of the experience, with no highway lines and a priceless view of the city from the vaporetto,” Di Masi and Guolo stated during the event they attended. Michela Cafarchia, head of Des Bains 1900 and president of the Consorzio Venezia e il Suo Lido, Antonio Vianello, president of Ava-Albergatori Veneziani, and Fabrizio D’Oria, general manager of Vela Spa, also participated in the second talk.

Photo by Matteo Rioda