The Poseidonia Beach Club in Marina di Ascea is once again in the spotlight. After winning the title of Best quality and sustainability beach club Italia 2025 at the Gran Galà dei Beach Club (Milan, May 8, 2025), also known as the Audit People Award, the beach establishment owned by Gianni Rizzo has started a partnership with Keeling, an international brand committed to ocean protection, which for summer 2025 arrives on the Cilento coast in a valuable partnership that combines vision, style, and environmental responsibility.

Keeling, part of the Middle Eastern company Sealand International based in the United Arab Emirates and belonging to the Hercules Holding group, offers a collection inspired by the sea and its colors. The garments are made using an innovative process: the Clean Color Tech patent allows fabrics to be dyed at low temperatures with reduced environmental impact, eliminating all polluting residues in the seas.

Poseidonia Beach Club is not a casual partner. Over the years, it has launched various green initiatives: renewable energy sources, photovoltaic systems, electric mobility with bicycles and scooters for guests, rainwater collection to irrigate an organic garden, and an inclusive philosophy that ensures accessibility for everyone, including people with disabilities.

The Poseidonia Beach Club staff wears, in the 2025 season, cotton t-shirts and polo shirts signed by Keeling, becoming spokespersons for an ethical and shared message. Every service, every attention offered to customers is accompanied by a tangible symbol of quality and commitment to the environment. A uniform that tells the story of the sea and respects its balance. This choice helps communicate a message of environmental awareness and shared values, integrating the beach experience with a dimension of collective consciousness. The beach club thus positions itself not only as a place dedicated to relaxation and entertainment, but also as a virtuous reference point in the landscape of social and environmental sustainability.