Nikki Beach Hospitality Group Opens in Marbella
It’s called Lucia Marbella and it’s the second opening of the Nikki Beach Hospitality Group brand after launching in Cannes in summer 2024. The venue is housed within the Don Carlos Marbella hotel, in the Costa del Sol city.
“The Lucia concept was created to celebrate the sun, color, music, maximalism and
the joy of being together in a beautiful space,” said Lucia Penrod, co-founder,
owner and CEO of Nikki Beach Hospitality Group. “As we continue to grow the
brand, we’re drawn to destinations that reflect the same vibrant spirit. Marbella is the perfect
place for Lucia to thrive. There’s something magical about the Costa del Sol and we couldn’t
imagine a more natural setting to share this new chapter of our
story.”
The environment has been enriched with new details designed for the official launch. New elegant daybeds surround the pool, while renovated furnishings are visible throughout the space. A second bar has also been introduced inside the venue’s grotto, carved directly into the rock and located just steps from the pool and restaurant.
Lucia Marbella is the brainchild of Remi Viale, 26, Global architectural and interior design manager at Nikki Beach Hospitality Group. Through custom elements, bold colors and graphic patterns, he has created a space that appears youthful yet with a strong identity. The design has already received an honorable mention at the Built Design Awards 2025, positioning Viale among the emerging talents in hospitality design.
