Baba Beach, Alassio

A forward-thinking entrepreneurial vision by Andrea Della Valle is the foundation of Baba Beach. He has applied to his beach club all the principles and attention he would expect from a beach establishment if he were choosing it as a customer. First and foremost, top service and care for your dog, so much so that it deservedly won the award for best pet-friendly beach club in Italy in the previous edition of our guide. 2025 was characterized by the return to Baba stations, after a season of branded experimentation that had somewhat lost the identity of the place. The location cannot change and we are pleased about that, because being in front of Gallinara island and in a protected natural reserve is certainly a plus. Alassio is close yet distant at the same time, because here even on the most intense summer days you can experience the beach in complete relaxation and in protected symbiosis with the adjacent free beach, which does not represent a threat but rather a natural complement. The establishment is spacious (capacity two hundred people) and divided into three areas: adults only, families with children and bau beach. Beach protected from erosion thanks to the construction of two piers, plenty of well-maintained greenery, rates vary based on demand as booking is only online with optional insurance for refund in case of rain; included in the price are small touches like the afternoon rounds with fruit salad, focaccia, ice cream and even, as happens in a well-known Dubai structure, sunglasses cleaning. Among the novelties seen in the 2025 season, the return to slightly more indulgent cuisine stands out with the abandonment of vegan cooking in one of the outlets because on the beach, after all, customers love to taste fish especially. An honorable mention for the desserts, which are truly amazing. In terms of services, Baba Beach has nothing to envy from renowned structures outside Italy, including hair care, massage area and internal boutique with merchandising curated directly by the ownership.